Oregon Exports to Japan


Oregon companies have found success in Japan

Japan is a large market noted for sophisticated consumers that appreciate and are willing to pay for unique, high-quality products. Japanese businesses value innovations and technology that can make them more globally competitive. Both large and small Oregon businesses have been successful in Japan.

Overcoming challenges

On the other hand, Japan can be a challenging market to address because of very high customer expectations for quality and service, a robust regulatory environment, and strong local competition. JRO can help Oregon businesses identify opportunities and navigate challenges by providing:

  • Market intelligence
  • Introductions to potential partners and distributors
  • Communications assistance with existing partners/customers
  • Assessments of your product and potential competition
  • Answers to questions on regulations and business protocols
  • Introduction to trade shows and marketing opportunities

Oregon manufacturers can access JRO via your Global Trade Specialist.


Featured Oregon Exporter: Schmidt's Naturals

Schmidt’s Naturals, founded in Portland, found a receptive market among Japan’s health-conscious consumers.

Trade shows in Japan

Besides providing a showcase for your products and an efficient way of meeting with prospective customers and partners, trade shows open a window to your industry sector in Japan. You can measure the state of technology and competition, find business inspiration, and see potential importers in action. Qualified Oregon businesses can take advantage of Export Promotion Program grants to offset a large portion of the costs associated with exhibiting at these events.


Oregon Exports to Japan, by Industry Sector

Major trade show venues and links